Calling meth addictive is like calling water wet
This little euphemism stood out to me. I came across it while reading a report released two days ago by ABC News. The report was called “Fighting Meth - with TV Commercials”. For a couple of years now these commercials have been running in Montana. Here are a series of the older commercials.
The thing is, these ads were started by an “average” citizen. Well okay, maybe he’s not completely average - he’s actually a billionaire philanthropist who made his money developing software and seems to understand how the consumer thinks. His philosophy is based upon the rule of “supply and demand”. He came up with the series of commercials after realizing that if there is nothing that can be done about the supply, changing people’s attitudes and making people aware of the effects of meth may have an effect on the demand. And according to ABC’s Bill Weir, this theory may have proven successful.
In just two years, teen meth use in Montana has been cut by nearly half, while abuse in neighboring states is on the rise. Positive workplace drug tests are down by 70 percent, and 96 percent of kids polled say they have discussed meth with a parent.
The project has been such a smashing success, 10 other states are poised to copy the campaign, and federal money will help produce new ads.
I would much rather see commercials like these on TV than some of the mind numbing crap that is fed to us on a daily basis. I understand that they aren’t for everyone and there are demographics involved; mainly at-risk teens. However, even if the commercials only have a fraction of the success they had in Montana, here in California; I would personally be all for allocating tax dollars to it.
The full report along with the newer commercials can be located on ABC’s website.
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